Beerpong or Voltaire?

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What's your name?

Breaking Bad

Baby Driver

Peaky Blinders

Star Wars

Avatar

Game of Thrones

Twilight

Pretty Woman

Notting Hill

50 Shades of Grey

Your Profile

Name

Likes

Breaking Bad Baby Driver Peaky Blinders Star Wars Avatar Game of Thrones Twilight Pretty Woman Notting Hill 50 Shades of Grey

Inferred Traits

Openness Conscientiousness Extraversion Agreeableness Neuroticism Age

About

If you're asking yourself how your 'Likes' became indication of personality traits, perhaps you'd be interested in our workshop.

Beerpong or Voltaire? is a workshop in which we investigate the methods and strategies employed by Facebook, as well as other parties, to build user profiles. Our attention is turned towards the inferences Facebook makes, i.e., the inclusion, in these profiles, of some properties that were not obtained through direct users’ input.

The title of this workshop refers to Facebook content which can potentially indicate, with high accuracy, whether a user is likely to be an extrovert or an introvert. This prediction is based on the trivial act of liking content on Facebook.

In the context of this workshop we use a fictional dataset composed of User Likes and psychological data which is traditionally obtained from extensive questionnaires. This fictional dataset allows us to infer the participants’ personality traits based on their entertainment preferences.

Rather than building trustworthy psychological profiles, our aim is to illustrate one of the methods deployed to infer user characteristics from available user data, by Facebook as well by many others, thus starting a discussion around the possible consequences the employment of this method might have for our daily lives - economically, politically and socially.

No particular knowledge or expertise is necessary. For more info, contact us.

Lucia Dossin & Lídia Pereira