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|Breaking Bad||Baby Driver||Peaky Blinders||Star Wars||Avatar||Game of Thrones||Twilight||Pretty Woman||Notting Hill||50 Shades of Grey|
If you're asking yourself how your 'Likes' became indication of personality traits, perhaps you'd be interested in our workshop.
Beerpong or Voltaire? is a workshop in which we investigate the methods and strategies employed by Facebook, as well as other parties, to build user profiles. Our attention is turned towards the inferences Facebook makes, i.e., the inclusion, in these profiles, of some properties that were not obtained through direct users’ input.
The title of this workshop refers to Facebook content which can potentially indicate, with high accuracy, whether a user is likely to be an extrovert or an introvert. This prediction is based on the trivial act of liking content on Facebook.
In the context of this workshop we use a fictional dataset composed of User Likes and psychological data which is traditionally obtained from extensive questionnaires. This fictional dataset allows us to infer the participants’ personality traits based on their entertainment preferences.
Rather than building trustworthy psychological profiles, our aim is to illustrate one of the methods deployed to infer user characteristics from available user data, by Facebook as well by many others, thus starting a discussion around the possible consequences the employment of this method might have for our daily lives - economically, politically and socially.
No particular knowledge or expertise is necessary. For more info, contact us.
Lucia Dossin & Lídia Pereira